Area servedNationwideProducts(1974–1995)(1995–1998)(2001–2019)(2019–present)WebsiteThe Keebler Company is an American cookie and cracker manufacturer. Founded in 1853, it has produced numerous baked snacks.
Keebler has marketed its brands such as (which have the brand), Fudge Shoppe Cookies, Murray cookies, Austin, Plantation, Town House Crackers, Sandie's Shortbread, and Zesta Crackers, among others.The Keebler are ' Uncommonly Good' and 'a little elfin magic goes a long way'. Tom Shutter and wrote the familiar jingle. The sold Kebbler cookies to. Keebler,Godfrey Keebler, of German descent, opened a bakery in, Pennsylvania, in 1853. His bakery networked with several other local bakeries around the country over the years, and in 1927 they merged into the United Biscuit Company of America.United Biscuit operated regional bakeries which included not only Keebler, but also Hekman Biscuit Company of, the Strietmann Biscuit Company of and the Bowman Biscuit Company of which used the Supreme brand name.
By 1963, United Biscuit introduced the Kitchen Rich brand nationally while still utilizing the regional brand names. In 1966, United Biscuit decided to adopt a uniform brand name and chose Keebler as the national brand and the name of the company. Keebler did adopt Streitmann's Zesta saltine brand as Keebler's national brand of saltine crackers.became the official baker of in 1936, the first commercial company to bake the cookies (the scouts and their mothers had done it previously). By 1978, four companies were producing the cookies. Little Brownie Bakers is the Keebler division still licensed to produce the cookies.Keebler was acquired by in 1974, headquartered in, England.
In 1995, United Biscuits sold Keebler to a partnership between and Artal Luxembourg, a private equity firm. Artal Luxembourg sold its holdings in Keebler in an IPO in 1998.In 2000, the Keebler Company acquired a license to produce snacks based on the popular children's show.In March 2001, The Keebler Company was acquired by the. At that time, headquarters were located in. Currently, Keebler has manufacturing plants in the United States, Thailand, Indonesia, and Malaysia. On April 1, 2019, Kellogg announced that it was selling Keebler cookies and other related brands to for $1.3 billion.
Kellogg retained the rights to other Keebler products, such as crackers and salty snacks. The acquisition closed on July 29, 2019. Keebler Elves The animated Keebler, led by 'Ernest J. 'Ernie' Keebler', rank among the best-known characters from commercials. Ernest is the head elf and the most friendly of the bunch. The elves have appeared in countless throughout the years, shown baking their unique products.
In the commercials, the Keebler tree logo is often turned into the tree in which the elves reside., an agency, created the elves in 1968, calling the bakery 'The Hollow Tree Factory.' Keebler was the original 'king elf' in 1969, and was featured in a classroom film about how animated commercials are made, 'Show and Sell,' with J.J.' S voice performed. Ernie Keebler became 'head elf' in 1970. White-haired Ernie wears a green jacket, a white shirt with a yellow tie, a red vest, and floppy shoes.Ernie Keebler was first voiced by, later by, and then.Other elves were Fryer Tuck (who promoted 'Munch-ems'), Ernie's nephews Zoot and J.J. (known for ), Ernie's mother Ma Keebler, young Elmer Keebler, Buckets (who threw fudge on the cookies), Fast Eddie (who wrapped the products), Sam (the peanut butter baker), Roger (the jeweler), Doc (the doctor and cookie maker), Zack (the fudge shoppe supervisor), Flo (the accountant), Leonardo (the artist), Elwood (who ran through the dough), Professor, Edison, Larry and Art.Many of the Keebler commercials were narrated by the announcer.
The first Keebler elves were drawn by children's author/illustrator and commercial artist.List of Keebler snacks Examples of Keebler products include. 100 Calorie Right Bites.
Vienna Fingers Reduced Fat cookies. Chips Deluxe Chocolate Lovers cookies. Chips Deluxe Rainbow cookies. Frosted Animals cookies. Ice Cream Cups. Grahams Original.
Grahams Cinnamon. Sweet Spots. Club® Crackers varieties, including Original, Reduced Fat, Multigrain, minis. Zesta. Export Sodas. Keebler Fudge Shoppe cookies. Fudge Stripe Cookies.
Pizza Chips. Simply Made cookies. Munch'Ems. cookies. Krunch Twists.
Tato Skins. E.L. Fudge. Rich 'n' Chips.
Magic Middles. Coconut Dreams. Seaseme SticksReferences. Archived from on April 2, 2010. Retrieved April 9, 2010. Reddy, Arjun.
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